There is something comforting about launching another variant.
Sales slowing? New flavour.
Competitor gaining? New size.
Need excitement? Limited edition.
Before long, the shelf looks like a family reunion where nobody quite remembers how everyone is related.
Companies like choice because every new product feels like another opportunity to sell.
Consumers may experience it differently. Every additional option asks them to make another decision.
Choice is good until choosing becomes work.
Sometimes growth comes from giving people more.
Sometimes it comes from making the decision easier.
What can you remove from the shelf?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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