Who decided it had to be done this way?

Every company has rules nobody remembers making.

"This is how we submit it."

"Marketing always approves this."

"We've always given retailers three months."

"Head office wants it this way."

Ask who decided and occasionally you discover something fascinating.

Nobody knows.

The person who created the rule may have left in 2014. The problem the rule solved disappeared in 2017. Yet the rule remains, faithfully obeyed by people who inherited it from people who inherited it from someone else.

Tradition can carry wisdom. It can also carry administrative fossils.

Every now and then, it is worth poking the system with a stick.

Not everything old is wrong. But neither is everything familiar right.

Which rule is waiting for someone brave enough to ask, "Why?"

 

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