Thursday, July 31, 2025

What if discomfort is not the enemy, but the entrance?

Most entrepreneurs seek freedom. But often, they end up prisoners of ease. Meetings over movement, emails over effort, hacks over habits. Slowly, the hard things get outsourced, avoided, postponed. And with them, growth.

Doing something difficult daily isn’t about masochism. It’s a form of mental resistance training. Whether it’s that uncomfortable sales call, rewriting your pitch deck, or asking a tough question in a team meeting; the act itself is more important than the outcome.

Because what’s hard today becomes normal tomorrow. And the founder who leans into the uncomfortable ends up building a business others can’t copy. Grit becomes a moat.

Small, hard things compound just like compound interest. And so does avoiding them.

If you're not doing one hard thing a day, what muscles are you really building?

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