While the West debates influence through tech and defense, China is making inroads with something sweeter—affordable, addictive F&B brands.
Mixue has now overtaken Starbucks and McDonald’s in number of outlets globally. Yes, you read that right.
They didn’t do it with billion-dollar ads or influencer marketing blitzes. They did it with:
· Prices as low as RM2.20
· Franchising at scale
· Region-specific flavors
· Fast rollout and rapid replication
· And a product experience that’s “better than expected”
In Southeast Asia, Chinese F&B chains like Mixue, Luckin, Heytea, Haidilao, and Fish With You are winning hearts and palates. Their secret? Speed, efficiency, and knowing their audience. Momentum Works calls them “much more impatient” than Western brands. And that’s a competitive edge.
This is what smart brand builders should pay attention to:
· Frictionless franchising
· Local pricing with global sourcing
· Hyper-efficient operations
· Distribution as strategy
Is this a whole new playbook?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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