The best promotions are simple, exciting, and easy to act on. That’s it.
But too often,
we see promotion mechanics that are too clever by half. It’s as if the
marketing team tried to outsmart their own consumers. Spin the wheel, collect
ten barcodes, upload receipts, solve a riddle, join a secret WhatsApp group…
and maybe—just maybe—you’ll win something. That’s not a promotion. That’s a
punishment.
When promotions
become puzzles, they backfire. Consumers don’t want to jump through flaming
hoops. They want to feel rewarded, not tested. They want a little thrill, not a
scavenger hunt.
The truth
is—your consumers are busy. Stretched. Distracted. Tired. And so, the best
thing you can do is make their lives easier, not harder. Excite them, yes. But
do it with clarity. Do it with generosity. And above all, do it in a way that
says: “We respect your time.”
Did you make I
easy for them?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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