If you’re in the snacks business and take consumer feedback at face value, you’d think apple chips should outsell potato chips. But they don’t. Consumers say they want healthier snacks, yet their actions tell a different story.
I know when I
order my favorite colonel’s recipe, I want it crispy, skin-on, and full of
flavor—even when I know it’s not the healthiest choice. Do I lack awareness? Do
I not know better? Or am I making the decision based on taste, not logic?
What do people
do?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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