Stop using buzz words you read and start using your brain.
Not every business wants to scale and can scale or benefits from scaling.
Your brain surgeon can scale his practice but you as a patient may not want that. He, as a doctor, may not want that either.
I can list many other businesses that can scale but may not want to, and may not benefit from it.
Just because it can become big doesn’t mean it can become better. Just thought you needed that reminder.
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