Most companies build one brand and ride it for decades. KK Group built three in under ten years—KKV, The Colorist, and X11—each one targeting a different slice of Gen Z’s lifestyle.
This isn’t
brand building the old way. It’s portfolio thinking at startup speed.
What brand
builders can learn:
- Product: Each brand has its own core
category—KKV for lifestyle, The Colorist for beauty, X11 for
streetwear—but all share a common thread: trend velocity. They ride
what’s hot and kill what’s not.
- Price: Mid-tier, impulse-friendly. The
kind of price that feels like a treat, not a transaction.
- Distribution: Always IRL, always
Instagrammable. Malls, not marketplaces. Stores designed as
experiences—not shelves.
KK Group
doesn’t scale just one brand. It scales a system—shared supply chains,
design language, and retail intelligence.
In a way, they
treat each brand like a startup, backed by retail venture capital logic:
test fast, fail cheap, double down on what pops.
It’s not
branding as a monolith. It’s branding as a multi-brand ecosystem, each
one feeding insights to the next.
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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