Friday, April 25, 2025

Haidilao: When can service becomes your sauce?


Hotpot is hot. But what Haidilao did was set the
service on fire.

While most restaurants compete on taste or price, Haidilao turned dining into theatre. Free manicures while you wait. Staff dancing on birthdays. Noodle-spinning performances. It’s not just dinner—it’s dopamine.

What brand builders can take away:

  • Product: It’s hotpot, yes. But the real product is experience—carefully choreographed chaos designed for social sharing.
  • Price: Premium, unapologetically. You’re not paying for just soup and beef slices. You’re paying for entertainment, attention, and delight.
  • Distribution: High-traffic urban centers. Late-night hours. Locations tailored for group dining. Every outlet is an invitation to linger, not leave.

Haidilao’s genius isn’t just in service—it’s in systematizing surprise at scale. Every smile, every noodle show, is SOP. That’s rare.

And while most brands struggle to get their staff to smile, Haidilao built an empire where the smile is the strategy.

Can smile be your strategy?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

No comments:

Post a Comment