Hotpot is hot. But what Haidilao did was set the service on fire.
While most
restaurants compete on taste or price, Haidilao turned dining into
theatre. Free manicures while you wait. Staff dancing on birthdays.
Noodle-spinning performances. It’s not just dinner—it’s dopamine.
What brand builders can take away:
- Product: It’s hotpot, yes. But the real
product is experience—carefully choreographed chaos designed for
social sharing.
- Price: Premium, unapologetically. You’re
not paying for just soup and beef slices. You’re paying for entertainment,
attention, and delight.
- Distribution: High-traffic urban centers.
Late-night hours. Locations tailored for group dining. Every outlet is an
invitation to linger, not leave.
Haidilao’s
genius isn’t just in service—it’s in systematizing surprise at scale.
Every smile, every noodle show, is SOP. That’s rare.
And while most
brands struggle to get their staff to smile, Haidilao built an empire where the
smile is the strategy.
Can smile be
your strategy?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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