Thursday, April 17, 2025

Is MR DIY scaling too fast—or just fast enough?


MR DIY is a Malaysian success story. From 500 stores in 2019 to over 1,450 in 2024, it’s an expansion dream. But as store count triples, something else is slipping—store productivity.

Average revenue per s
tore is declining. Basket sizes are shrinking. Margins are compressing. It begs the question: is growth at all costs still the right strategy?

What caught my attention most is that KKV is now being touted as a second growth engine. This move signals a pivot: not just more of the same (MR DIY), but new formats and potentially new segments. But like any new engine, it takes time before it generates real thrust.

As someone who works with brands and businesses on sustainable growth strategies, I see a familiar tension here—between reach and richness, between growth and depth.

More stores? Yes.

More revenue? Maybe.

More profitability per store? That’s the real test.

Are you playing smart long-term retail chess?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

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