Are you blindly following?

Following too many gurus will just leave you confused.

I've been in the ad industry for over three decades, and I’ve seen this time and again. You start following this “guru” who promises you the moon, and before you know it, you're onto the next one with a different promise. It’s a maze.

Here’s what I've learned:

1. 𝗦𝘁𝗶𝗰𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗕𝗮𝘀𝗶𝗰𝘀: There’s no substitute for understanding the fundamentals. Things like knowing your audience, creating a clear message, and being authentic.

2. 𝗧𝗿𝘂𝘀𝘁 𝗬𝗼𝘂𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: You’ve got instincts and experience. Trust them. No one—no matter how big a guru they are—knows your business as you do.

3. 𝗞𝗲𝗲𝗽 𝗶𝘁 𝗦𝗶𝗺𝗽𝗹𝗲: Instead of following ten different pieces of advice, stick to a few that resonate with you. Complexity can paralyze.

4. 𝗧𝗲𝘀𝘁 𝗮𝗻𝗱 𝗟𝗲𝗮𝗿𝗻: Not every technique works for every business. Try out a strategy, see if it works for you, and pivot if it doesn’t. It’s all about personal experience, not theory.

It’s easy to drown in a sea of conflicting advice. When you stop chasing every shiny object, you get clarity.

Focus on what makes sense for you and your business.

Who is leading?

Let us help. Call us now at +60378901079 or visit us at roar-point.com