What’s next? This question allows you to make bold decisions dictated by you alone. Answer it with courage when being asked by someone else. Push the envelope when you ask yourself that question.
How often do you ask the question?
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Focus more on doing
the right things instead of proving that you are right. If what you do is right,
there is nothing else to prove. The work speaks for itself.
Are you doing
the right thing?
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You like to think that you are smart. But no matter how smart you are, there will be times when you do stupid things. Like when you are angry, like when you have a lack of time. Write down times when you do stupid things and make foolish decisions. Remember them.
Can you limit it from happening?
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What you know
may just be a chaotic hodgepodge of principles, theories, framework, intuition
and gut feel of marketing. They may, of course appear to be laws of marketing
to you. You think they are useful and accurate. But think harder where this knowledge will take you.
Do you still think you know?
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If you are willing to risk some of your best strategy and plans failing, if you are at peace with the idea that your best ideas may actually turn out crappy; then you begin to make progress.
How do you make progress?
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You must have a base and structure to the answer you are looking for. You can’t say I don’t know much and hence I want to hear everyone’s answers. Without a base and structure, you won’t know where to fit all these answers that you will get. You won’t know the context where these answers are relevant.
First, do your
homework. Then, ask for help. Otherwise, you will end up even more
confused.
Where is your structure?
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A good marketing strategy is time consuming and expensive. A bad marketing strategy will cost
you a fortune.
Will it be a costly mistake?
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Logic can’t change perception and emotion. If it can then we wouldn’t have idiots as leaders. Perception can change emotions and hence decisions. That’s why righteous people can be painted in a bad light and have people hate them even when the righteous try to do their best.
Something smart
marketers have been doing for ages.
Did you hear this about my competitor?
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The sudden urgent menial unexpected request from a customer. The attention seeking staff’s personal issue that he needs an opinion on. The flat tyre in a park cark when you are ready to go home. You can add on to the list. These are inconvenient. These cause discomfort.
Inconvenience
and discomfort are not pain. You may not like it but it is part of life. Accept
it, deal with it and move on. There is no need for drama. It makes your life
easier. Really.
What did you
think life would serve you?
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Whatever that you want to do; you probably already have the answer. In this day and age, you will probably find the answer in some book, video or class. Knowing what to do and how to do it is probably the easy part. The tough part is usually the right context to implement the answers that you have – the what and how. Context complicates stuff. But it’s a great teacher. Screw up enough making the wrong calls at the wrong time; you eventually get better at it.
Do you have the
answer?
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Good decisions come from spending focused periods of time on a topic to develop your own ideas on it. Most people say they think but really, they are just reacting and making 30 seconds bursts decisions on the go. They tell themselves they are decisive. Which they may be. But if you are thinking about a bigger issues or challenges, it needs undivided attention taking in all the ideas and information and then coming out with your own decision.
(Today marks
the 11th year of this daily weekday blog. Read our first blog here.)
How do you think?
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You can have a beautiful strategy but the execution is ugly.
You can have an
ugly strategy but executed beautifully.
Both can work,
but its success is limited. You work is to make sure that both the strategy and
execution is flawless. Your work is to ensure maximum success.
How is your craft?
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When you read
something to learn, you need to spend time forming your own opinions on the
information and knowledge that has been presented. In order to do that, you
need to reflect on knowledge that you have and your own experience. Quite
simply, it is also called thinking about what you have read. If you just read
without reflection, you gain nothing but information. If you reflect and think,
you turn this information into knowledge.
How have you been reading?
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"I never allow myself to have an opinion on anything that I don’t know the other side’s argument better than they do."
— Charlie
Munger
True, we all
have the right to our opinions. But make sure that your opinion is a worthy one. Otherwise, it is just noise. Do your homework to hold an opinion that when
articulated is worth the listener’s time.
Is it worth my time?
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What positive things do you add to the discussion, the process, the goals, the organization that you are in? Everything that you are a part of, everyone is waiting for your positive contribution. Put in that value, make us feel your contribution. Or make yourself better. We will be waiting.
Are you making yourself better?
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When you want the truth, you seek every view. Even those that are opposed to yours. When you seek to confirm your views, you seek only those who agree with you. Just a gentle reminder to be aware of that. You probably already know. A gentle nudge always helps.
Why do you want to know?
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The option to pivot could very well be a dangerous diversion from your dream. No doubt knowing when to change and when to quit ensures survival. But often the options are hard to distinguish. Knowing yourself is one of the toughest things to do, often times the issue isn’t the business but you.
Having no option is sometimes a good option.
Are you staying the course for the right reasons?
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Facts, figures, principles, opposing views, expert views, popular views; these are some of the things you need to form a sensible opinion on a subject. Enough to hold an intelligent conversation, enough to be able to say; “I have done my homework and yes let’s debate and discuss this.”
Otherwise, when you meet someone who has done her homework, your intellectual vacuum will suck the life out of the conversation.
Have you done your homework?
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