Whose courage have you honoured today?

Those who live in PJ and KL would know the famous chicken rice shop opposite the highway from Saint Ignatius Church. Yes, that one. There is also a famous bak kut teh (BKT) shop there too. Before Chinese New Year, we went there for bak kut teh (BKT) and walked by a new chicken rice shop, the one tucked between these two shops. Now, one would wonder – why would this uncle open a chicken rice shop next to one that is so famous? Can one survive? Anyway, the uncle asked us if we were having chicken rice, we were very adamant about having BKT that day. So, we politely declined and he suggested that the next time to come over to try his offerings. We said, OK.

We went there the week after. We were there to honour his bravery. Think about this, if someone offered you to open a shop there doing what he is doing now, would you do it? I won’t. But I admire his courage.

What brave thing have you done for your brand today?

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