Brand building especially when viewed from an advertising lens is a long term commitment. If your company is new to advertising and you aren’t the boss, make your boss understand that she has to commit to advertising every year and not go full on one year and skip the next.
Many small medium enterprise brands are so gung-ho one year spending full on and is totally silent the next. Such behavior isn’t sustainable. It’s better to have a 3 to 5 year plan. Take a long term view and build slowly.
Did you sprint too early?
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