What to focus at which stage of your business is vastly different from an operations and financial point of view. Most people accept this. If you are at ideation stage, what you focus on is very different from when you are at start-up stage. Your key priority at growth stage versus when you are at mature stage will also become different. The same applies to your branding and marketing efforts. There are key milestones to look at from a branding and marketing standpoint as well at each stage. Map this against the product and brand life cycle and consumer segments and the category your brand plays in, it can get complicated. A minute wrong trajectory now will mean miles of difference at the end of the journey costing you unnecessary pain and agony.
What should be your focus now?
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