Wednesday, April 24, 2019

What really matters?

“Before you study Zen, mountains are mountains and rivers are rivers; while you are studying Zen, mountains are no longer mountains and rivers are no longer rivers; but once you had enlightenment mountains are once again mountains and rivers again rivers.” - Fritjof Capra in The Tao of Physics.

In reality, most things are like that. Marketing is as such too. There are only a few principles that matter. The wise would seek them, stick to them and master them. Don’t be distracted by fancy words and intelligent technologies. Eventually, they need to abide by the basic principles that govern market dynamics and human emotions.

What is the Way?

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