Thursday, March 1, 2012

What’s your special sauce?

Once you have reached a certain formula for success for your brand – you know the kind of promotions that works, the hot buttons to push, the right words to say – what else do you do?

Do you leave it? Let’s not fix what is not broken, you tell yourself? Not realizing that “not broken” doesn’t mean functioning at its optimum.

I liken it to dishes you cook every day - same style, same vegetables, same sauces. After a while….


So, marketing is much like cooking it can actually taste better with a little dash of irrationality, a sprinkle of risk, and a trickle of unknown. That should spice things up.

Do you like the taste of your marketing?

Let us help. Call us now at +60378901079 or visit us at

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