Thursday, March 1, 2012

What’s your special sauce?



Once you have reached a certain formula for success for your brand – you know the kind of promotions that works, the hot buttons to push, the right words to say – what else do you do?

Do you leave it? Let’s not fix what is not broken, you tell yourself? Not realizing that “not broken” doesn’t mean functioning at its optimum.

I liken it to dishes you cook everyday - same style, same vegetables, same sauces. After a while….

Exactly.

So, marketing is much like cooking it can actually taste better with a little dash of irrationality, a sprinkle of risk, and a trickle of unknown. That should spice things up.

Do you like the taste of your marketing?

No comments:

Post a Comment