What’s in your recipe?

In nature, things very rarely work on its own. 

Everything is inter-related. A plant needs nutrients, water and light to grow. For the lion’s pride to survive, the rain has to stop so the wilder beast would migrate to other water holes close to the lion’s territory. 

You want good health? Eat a balanced diet, rest, exercise 30 minutes a day, drink lots of water. 

You get the idea.

So, I find it interesting when marketers tend to rely on just one thing or one medium expecting it to deliver optimum results. If you want optimum results, you must know what is the combination of things that will deliver the results you want.

What’s your combination?

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