Using versus understanding.
Being a user doesn’t make you an expert. More than being a user, you need to understand.
It is interesting that there are still marketers out there who feels, being a user of social media automatically makes them good at social media marketing.
It’s also interesting that some other marketers feel they know all about the utility of a website. Just because they have had a website for a very long time.
I surely hope, just because you can make a cup of coffee from instant coffee powder, doesn’t make you a barista.
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