Thursday, September 24, 2026

Why does losing RM100 hurt more than finding RM100 feels good?

a man standing in a field holding a lantern

Lose RM100 and you will probably think about it for hours.
 
Find RM100 and the happiness may disappear before dinner.
 
Humans are strange that way. Loss carries more emotional weight than an equivalent gain. 
 
Which helps explain why people hold onto bad investments, bad decisions and sometimes bad relationships longer than they should.
 
Walking away forces us to acknowledge the loss.
 
Staying allows us to postpone admitting it.
 
In business, this can be expensive. More money gets poured into something because too much has already been spent to stop now.
 
But money already spent does not become wiser because you spend more.

 
What are you protecting?




 
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