What’s your strategy?

“It is a dirty little secret that most executives don’t actually know what all the elements of a strategy statement are, which makes it impossible for them to develop one.” – David J. Collis and Michael G. Rukstad in Harvard Business Review.

In my experience, I have to say this is true. So too many marketing directors and managers who can’t say what their marketing strategy is. And one can extend this to communications strategy and so on and so forth.

Strategy is such a nice management soundbite to use in meetings, everyone loves to use it, but few truly knows what it is and the definition for it.

How would you write it?

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