How long will you live?

Someone was having a debate with me about brand lifecycle the other day. I said brand doesn’t have lifecycle. Products do, of course. I think he is confused between the two. Some brands were created way before we were born. They are still here. Sure, we can manage the brands, we can revitalize them or we can reposition them. But they don’t have a lifecycle like a product lifecycle per se.

How do you manage your brand’s longevity?

Let us help. Call us now at +60378901079 or visit us at roar-point.com