Brands want to own the experience that consumers feel about them, they want to own the personality and values that their brand reflects or espouse.
Sadly, how many owns those words on the net via the very keywords or the group of keywords they want to “own”? Especially, here in Malaysia.
Content marketing should be a key component of your communication strategy if you accept these as facts:
1.
The
number of people who will look for the information via the net will increase.
2.
Content
marketing is one of the more convincing forms of communications.
3.
Over
the long run it delivers better ROI than a leaflet or booklet (the offline
equivalent of content marketing.)
4.
It
provides a platform to when and where your consumers will sell themselves on
your brand.
If
your brand is not writing yet, you should start now. It takes time. But done
well it pays dividends in heaps.
What
would your brand write about?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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