Be media agnostic. Some media are better for brand-building and some are more suited for activation. Some people call this as tip of funnel and bottom of funnel.
To build brand, choose broad reach mediums. Target everyone that is a potential category buyer. For activation, choose mediums that can target tightly.
Understanding this is crucial for your media investments and ROI on your campaigns.
Who are you trying to reach?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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