There are thousands of books written about marketing and branding. Yet, knowing what to do and how to do is hard for some. This is because each marketer has an integrative set of challenges and competencies that differ in varying degrees that you need to play with. That you need to make a choice at. With these comes risk.
The only way to get better at what to do and how to do, it is really to take the risk and do it. And do it often.
What can make it easier?
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