Sometimes monitoring your competitors is like driving on a road. You keep them in your view but you do not focus on them too much. You focus on your own driving. Are you in the right lane, are you within your speed limit, what is your distance between your car and the rest, when do you need to apply the brakes when the red lights come up?
Sure, your competitors will affect you, but they will affect the other competitors in your category as well.
Monitor your competitors but don’t be too obsessed with them.
Do
they just compete with you?
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