We met a prospect recently who was adamant that their read of the market is right and that their marketing will work. In their words, “We only need someone to execute the advertising plan.” We walked away.
One red flag for us when we meet prospects is their level of confidence. When their confidence is too low, they over rely on you to deliver. They expect you to even deliver on what should be their responsibility. Too high on confidence bordering on quixotic means they are blinded by a million things.
“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so." – Mark Twain
Are you confident on the wrong thing?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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