Tuesday, August 2, 2022

Where are you facing?

One place where you can start; if you feel your branding and marketing isn’t working as much as you want it to - is to ask yourself how is your company oriented.

Some companies are sales oriented, advertising oriented (not brand or marketing; big difference there), R&D oriented, on and on. You may think you do branding and marketing but unless you let brand and market decisions drive the business decisions then you aren’t really marketing oriented.

To be marketing oriented means to let the market guide you in the decisions. Which segment do we want to play in, how would we win, what position do we take, what is our story and message, what do we do with our 4Ps to win with this target?

Which direction did you take?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

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