It’s easy to want to go after a sizable market; where the masses reside. There is safety in numbers they say. Making things for many also means there are a gazillion of others like you making the same thing offering the same benefits.
Better yet, look at these masses and look for crucial differences between their wants and needs and fears. Then ask yourself, can you make something for this smaller market that others can’t. Stand out and be distinctive in this smaller crowd and win them over. They will spread your word.
Do
you start with small?
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