You can of course communicate that big hairy audacious goal that you have. If I guess correctly, it is about changing the way the industry works or the world does a certain thing. Sure, call it your why. It’s sexy and it makes you feel all warm and fuzzy and smart.
Here is a gentle reminder. That goal takes years to achieve. I am not against it. I agree you should have it. (Here is the but) But it takes years to achieve that. With the resources that you have now? It’s not likely that you will get there. Start with the smallest viable goal that will get you there this year. Then next year, take the next step and so on. Makes sense?
What’s the first viable step to your vision?
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