How do you do it?

If you aren’t very passionate about your work, think about the people who need you do to your job excellently. There is nothing fun in mopping up puke in the paediatric ward. I know it is tough to be passionate about that. Then think about the parents, kids, and the medical personnel that need you to do your best so they can give their best.

It isn’t always about you. Until you find a better job, perhaps it will make it better for you to think about the others.

How about doing it for others?

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Did you design your marketing?

Marketing success starts when the product is conceived. Hence, everyone in your company has to be a marketer. At the embryonic stage of your development, when the DNA is starting to manifest its full potential, build into it features and benefits that the market craves. Design your marketing into your product. Don’t just copy, look at what the market wants and design it.

Did you leave marketing to the marketing department?

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Which department is in charge?

Marketing isn’t a department. Marketing is a culture. How can it be a department when everyone involved in the company must do everything correctly in order to satisfy the consumer? From the sourcing of the raw materials to make the product, to its design, to its delivery, everything is done to make the customer happy. So why one department should be always thinking about making the customer or consumer happy?

Make marketing a culture and see how your brand soars.

What is your culture?

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What if you have no money?

If you don’t have a big budget, you need to be bold. Sorry, saying bold doesn’t cut it. Bold here isn’t bold enough. You won’t get what I am trying to say. Let me try this again.

If you don’t have a big budget, grow some balls. Big balls.

You will stand out and when you do that consistently, your brand grows.

Do you have what it takes?

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Where are they?

If you have not heard, the worse place to sell a book is in the bookstore. Why? Because your book have to stand out amongst the thousands there. The worst place to advertise your food is probably the Food Channel too. You figure out why for that. Also, the worst place to advertise your computer is probably the tech section of the newspaper. You audience has a life besides the one they are interested in where your brand exists. Look for that part of their life. Perhaps you can then monetize better.

Are they listening to you?

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