If you have not heard, the worse place to sell a book is in the bookstore. Why? Because your book have to stand out amongst the thousands there. The worst place to advertise your food is probably the Food Channel too. You figure out why for that. Also, the worst place to advertise your computer is probably the tech section of the newspaper. You audience has a life besides the one they are interested in where your brand exists. Look for that part of their life. Perhaps you can then monetize better.
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