Who’s got your money?

It’s natural to want more. The default thinking when developing a new product is always to look at where the most consumers are. The biggest group, the one that gives you volume and hence the thinking goes – will give you the most profit. But experienced business people will also tell you that the group that would give you the most profit may not be the biggest group of consumers at all.

So in your next new product development brainstorm, isolate a group that will give you the most profit where you have business competence in. The key here is also business competence because this consumer group that can give you the most profit will also likely be the most demanding.

What are you willing to do?

Let us help. Call us now at +60378901079 or visit us at roar-point.com