Wednesday, June 26, 2019

Which department is in charge?

Marketing isn’t a department. Marketing is a culture. How can it be a department when everyone involved in the company must do everything correctly in order to satisfy the consumer? From the sourcing of the raw materials to make the product, to its design, to its delivery, everything is done to make the customer happy. So why one department should be always thinking about making the customer or consumer happy?

Make marketing a culture and see how your brand soars.

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