Thursday, September 4, 2014

Who is right?

Sometimes when you get into a debate about marketing, some parties like to say, “Oh, there is no wrong or right in marketing.” If it was used to get out of a sticky political situation, perhaps that can be tolerated.

But a good organization should fertilize such discussions. Even if you believe there is no wrong or right in marketing, you have to believe that there is “better”. So, your job as a boss is to determine, amongst all these “no wrong or right” plans, which is a better plan. Go with that one. You can only decide on the better plan when you allow the merits of each plan to be debated and argued in a scholarly manner with intellectual thinking and a good dash of professional experience.

So, which is better?

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