Why spend money telling lies? Especially if deep down you believe that lies will eventually be unearthed. That the truth will find its way to float above all the bull shit. There must be some nice compelling truth to speak about your brand. Tell them.
Even if you think you do not have that, then dig deep for your authenticity to surface. In a market of over masked, over made up brand faces, a natural authentic self actually looks better.
Do you tell the truth?
No comments:
Post a Comment