Doing
ordinary things to achieve a great brand, is there really such a thing?
Every other
prospect we meet seems to want us to develop that one killer marketing idea for
them. So that their brand can become the next great brand. But great brands do
not all become great by doing extraordinary things all the time. In fact, they
do ordinary things extraordinarily well.
Really, look at your marketing plans now. If you are
launching a product do you have everything buttoned down? Your distribution
strategy is in line with your goals and target consumers. Bare basics, you
would say. But you will be surprised how many marketers out there that does not
even get this right.
They seem to think, I just need to get this onto the
shelves, buy some ad space then my brand will fly. Nope, doesn’t work that way.
Go back to the ordinary things. Like getting your
distribution strategy, your pricing, your brand positioning right.
Sometimes, great things happen to your brand because you do
ordinary things extraordinarily well.
What’s your definition of ordinary?
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