It’s easier to communicate directly with the consumers now. If you are a small brand, there are a lot of tools out there you can use to your advantage. You need not rely on big budgets. You can set up a Facebook page for your brand, you can upload Youtube videos for your brand, Tweet and a bunch of other things.
So
it’s easier now. You don’t need to rely on others. You can do it yourself.
But
the fact that it is easier, also means a lot of other people can do it. So you
still have the same challenge of trying to stand out.
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