Maybe you can use this to think about your marketing weapon.
So in terms of marketing the lesson could possibly be:
Determine what is your weapon.
Determine what is “distance” in marketing terms.
If you have a perceived lesser weapon (i.e.,knife) strike with surprise, speed and ferocity
Don’t underestimate your opponent (i.e., if you assume you are the one with the gun)
What is your weapon’s weakness? How do you prepare to react in the marketplace with this weakness?
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