Friday, October 19, 2012

Where are you now?

When you say nothing is wrong with the way your product is and the way you market your brand; you need to be careful if there is a dash of ego in it.

It is utterly perfect if that is the objective diagnosis.

But if the truth is that you have muddied it with your ego, then perhaps you won’t know where your brand can go. Why? Because you aren’t clear where you are and why you are there. If you don’t know where you are then it is difficult to know where you can be.

Nothing wrong is not right.

Where are you going?

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