Between principle and practicality, is there an in-between?
Survival (or success), we were told is living between principle and practicality. This was when we mentioned hundreds of times to potential clients that we do not pitch.
You usually get a very blank stare when you tell people that you are turning down their business. In practicality, we do need the money (I mean even if you have a lot of money, you will still want more money.) If you do not pitch you are losing out on a lot of potential profits.
Well, true.
But what do we believe in? A pitch process is a very bad way to find a long term partner. And that’s that. And if it costs us a lot of money, well OK that’s the cost we are willing to pay to stand on our principles.
After all, all brands are defined by what they stand for.
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