Friday, April 20, 2012

Are you in love with the past?



You did a very successful campaign. In fact, you did many successful campaigns. They were all good and sales were great. You wished you could repeat the same every year and with different products.

But in marketing it doesn’t happen that way. Because situation changes, consumers change, the competitive landscape changes. 

Can you still make it work? Yes, but with changes. You need to move on, evolve and embrace the future now before the future becomes your past.

What’s your next success?

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