Thursday, November 10, 2011

Where is your learning opportunity coming from today?

When you sit across the table and are presented with a case that you can potentially learn from? Resist saying “…but it’s a different category”, or whatever similar angle like “…but we are selling at a different price point.” Or “…but that’s in a different country.”

Ifs and buts kill learning opportunities.

Of course the case presented to you or the example shown to you is of a different category, place, price point, consumer segment and what have you.

Your dream case study others will use as a fine example of marketing magic? The exact category and in the exact situation you are facing now? That, you and I are crafting as we speak.

Why choose to be egoistic when you can choose to create magic?

Let us help. Call us now at +60378901079 or visit us at

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