Friday, September 23, 2011

Why are you in the business you are in now?



Business exists solely to deliver profits to investors? Or does business exists solely as a service to the community and that service begets remuneration? The remuneration may result in a loss though. If the service is done well enough and the business managed wisely, then a profit often appears.

Businesses built on a platform to serve have more soul because its strategy is connected to its value. 

The same for your job.

What motivates you to serve? To do the work that you do? It cannot just be money. The option to make money is boundless. Surely there are a lot of jobs out there that can deliver more money to you. So, why this job? 

In the accounting of your life, money doesn’t always have to be the key driver. 

What is beyond profit for you?

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