Wednesday, September 28, 2011

What’s your ROI?



Success of a business is usually measured by how much profit it makes. But what if success is also measured by the social impact it makes. The good it does. Not in some fancy CSR program but in its daily interactions with suppliers, staff and society? A set of ethics it follows and measured based on how much good it has done. Raised standards of living, responsible for actions it takes and rectifies what is wrong?

In addition to return on investment, what about return on (societal) impact?

Do you measure your personal success based on dollars and sense?

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