Tuesday, September 13, 2011

What does your Petri dish look like?

Marketers can be great experimenters but most refuse to be. They choose instead to be safe-netters. 

Some confuse experimenting with gambling. There is a big difference between the two. Of course, there are risks involved in both of them. But one has a written methodology and plan. Set objectives and variables to be tested. While chance is involved, the reliance on it is far less. You of course, already know. You are just too afraid of the extraneous variables. 

Find out what works then keep going. There is a world of discovery out there. How about the idea of a marketer as a social scientist? 

When’s your research grant coming?

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