I recently got a deck for a brief that has got 5 points on the objective sheet. Out of the 5 points, 2 were objectives and 3 were strategies.
Are you confusing objective and strategy? Come on. After so many years as a marketer you must surely know the difference.
Otherwise, please ask someone who does. Be a little more humble and perhaps good hearted people will teach you a little.
Or you will just rot in your own ego. You can continue to swim in your pool of ignorance. The price is someone may just name you as the grade E marketer one of these days. Nothing wrong with being grade E so long as you are happy being there.
Just do not waste our time.
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