Friday, July 1, 2011

Why do you use what you use?

You use a hammer to knock in a nail. You use a screwdriver to turn the screw into the wood panel. You use a M200 if you want to shoot someone 2 kilometers away. To stir fry Chinese style, wok is best.

So, what you use depends on what you want to do and what you want to achieve. Interestingly, some marketers do not do this when they deploy their media plans or marketing efforts. 

You can use a screwdriver to knock in a nail. Heck, you can even use your shoes to do that. It’s just that it may not be very effective. And even not very efficient.

Do you understand the intrinsic value of the tool?

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