Thursday, February 24, 2011

Have you thought of a better spin?

Digging into the past can reveal a host of treasures. It can crystalise opportunities that can be resurfaced. It can even show you what has worked before. Now, that’s cool. Just like fashion. Eventually it will come back and be happening again right?


But only certain things work that way. A lot of others? If you bring it back, usually people have a word for it. Vintage.

So, unless you want your brand to be known as vintage, bring back that old way of how it was advertised. For Paris sake, put a new spin on it. Otherwise, only my mom would buy it. Once. Probably for nostalgic reasons.

There is a time to revisit; there is a time to drop it

How have you detached today?

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