Friday, February 18, 2011

What does your brand need to give up today?




It’s easy to add things. Put in this additional message. Add this new feature. We will figure out how the market can bear the cost of this. We will put a new spin to this, they will think it’s a real improvement. We should add this additional line, it will convince them. 

You keep adding and adding, not knowing when to subtract.

Perhaps your brand can do better at giving up something. Say less. Add less. Remove. Don't insert.

Simple. But not easy. Seriously, what can your brand give up today?

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